Global Capability Center for Event Marketing
Full-service event marketing operations combining infrastructure, expertise, and predictable economics. We deliver documented playbooks, 24/7 global operations, and AI-enhanced processes for enterprise B2B technology companies.
Core Services
- Event Operations & Project Management - Timeline, logistics, vendor coordination, on-site support
- Digital Promotion & Marketing - Campaigns, landing pages, SEO, paid advertising
- Data & Analytics - Attendee tracking, MQL attribution, ROI dashboards
- Tech Stack Management - Registration platforms, CRM integration, virtual/hybrid solutions
- Creative & Content Studio - Branding, collateral, video, presentations
- Attendee Engagement - Journey design, networking, VIP management
Results
- 40-60% cost reduction vs traditional agencies
- 3x increase in event volume
- 45% lower cost per event
- 28% higher qualified pipeline
- 24/7 global operational coverage
Innovation Labs Research
Industry-leading field marketing research analyzing 1,500+ events annually across 600+ companies on 6 continents. Research pillars include Event Performance Index™, C-Suite Observatory, GCC Advantage Framework, and Contextual Intelligence Engine.
Notable Enterprise Clients
Infosys, AWS, SingleStore, Telesign, AMD
Key Resources