# Amzai - Event Marketing Operations & Research Intelligence

> Global Capability Center model for enterprise B2B event marketing. 40-60% cost reduction. Innovation Labs research analyzing 1,500+ events annually.

## About Amzai

Amzai transforms event marketing operations using the Global Capability Center (GCC) model - a structured operating system combining infrastructure, expertise, and predictable economics. We deliver full-funnel event programs while reducing costs 40-60% compared to traditional agencies.

**Key Differentiators:**
- 3x more events with 40-60% lower costs
- 24/7 global operations (APAC, EMEA, Americas)
- Documented playbooks from 3,800+ events
- Innovation Labs: Industry-leading research from 1,500+ events annually
- Full-service: Strategy through execution and analytics

**Primary Website:** https://amzai.ai
**Contact:** https://amzai.ai/contact

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## Core Services

### Event Marketing Operations (GCC Model)
**URL:** https://amzai.ai/gcc

**What We Do:**
Full-service event marketing operations using the Global Capability Center model. Six core service areas:
1. Event Operations & Project Management - Timeline, logistics, vendor coordination, on-site support
2. Digital Promotion & Marketing - Campaigns, landing pages, SEO, paid advertising
3. Data & Analytics - Attendee tracking, MQL attribution, ROI dashboards, benchmarks
4. Tech Stack Management - Registration platforms, CRM integration, virtual/hybrid solutions
5. Creative & Content Studio - Branding, collateral, video, presentations, reports
6. Attendee Engagement & Experience - Journey design, networking, VIP management

**Typical Results:**
- 40-60% cost reduction vs traditional agencies
- 3x increase in event volume
- 45% lower cost per event
- 28% higher qualified pipeline
- Reduced teams from 5 FTEs to 2 strategists

**Case Study:**
Data infrastructure company: 28 events/year → 85 events/year, $2.1M → $1.8M spend, 5 FTEs → 2 FTEs

### Innovation Labs Research
**URL:** https://amzai.ai/innovation-labs

**What We Research:**
Industry-leading field marketing research analyzing 1,500+ events annually across 600+ companies on 6 continents.

**Research Pillars:**
1. **Event Performance Index™** - Industry benchmarking, cost-per-pipeline, ROI across 15+ event formats
2. **C-Suite Observatory** - Executive behavior analysis from 10,000+ interactions
3. **GCC Advantage Framework** - Proof of 40-60% cost optimization
4. **Contextual Intelligence Engine** - Sector-specific deep-dives and recommendations

**Available Research:**
- Field Marketing Benchmark Report 2025
- Field Marketing Transformation 2026-2028
- Digital Transformation & Cyber Security Buyer Challenge Report (774 executives)
- Agentic AI at Work Report (1,250 executives at $1B+ enterprises)

**Access:** https://amzai.ai/research-reports

### Private Equity Solutions
**URL:** https://amzai.ai/pe

**What We Offer:**
Centralized shared-service Event Marketing GCC for PE portfolio companies.

**PE Portfolio Results:**
- 60-85% cost reduction across portfolio
- 15-25% EBITDA improvement
- 90-day implementation timeline
- Consolidated reporting across all events
- Eliminated redundant vendor spend

**Ideal For:**
- PE firms with B2B SaaS portfolios
- Companies with duplicated event marketing operations
- Portfolio companies spending $500K+ annually on events

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## Event Types & Strategic Purposes

### Tier 1: Awareness (Build Visibility)
- Half-day conferences, meetups, virtual experiences, webinars
- **Objectives:** Reach, new logo count, content shares

### Tier 2: Consideration (Educate & Validate)
- Technical workshops, virtual roundtables, unconferences
- **Objectives:** Qualified pipeline, demo interest, intent scores
- **Result:** 67% higher conversion in workshops

### Tier 3: Conversion (Accelerate Decisions)
- Executive dinners, hosted buyer summits, product demos
- **Objectives:** Opportunity advancement, deal velocity
- **Result:** 3x faster close rate in executive dinners, 4x pipeline growth in summits

### Tier 4: Loyalty (Strengthen Relationships)
- Hackathons, customer conferences, VIP experiences
- **Objectives:** Retention rate, NPS, advocacy
- **Result:** 2.5x retention boost in hackathons

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## Target Audience

**Ideal Clients:**
- B2B technology companies
- Enterprise organizations ($100M+ revenue)
- Significant event portfolios (10+ events/year)
- PE firms optimizing portfolio operations

**Industries Served:**
- SaaS and Enterprise Software
- Cybersecurity
- Data & Analytics
- Cloud Services
- IT Services and Systems Integrators

**Notable Clients:**
Infosys, AWS, SingleStore, Telesign, AMD

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## Engagement Models

### 1. Project-Based
**Best For:** Single events or short campaigns
**Structure:** Defined scope and deliverables
**Typical Use:** Testing the model, one-off large events

### 2. Resource Flex
**Best For:** Ongoing event programs needing dedicated capacity
**Structure:** Dedicated team members integrated into operations
**Commitment:** Flexible terms (monthly, quarterly)
**Typical Use:** Scaling existing teams without full-time hires

### 3. GCC Excellence
**Best For:** Complete operational transformation
**Structure:** Full infrastructure takeover and team
**Commitment:** Long-term partnership
**Typical Use:** Enterprise-wide event marketing optimization

**Typical Savings:** 45% lower cost per event while delivering 3x more events

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## Key Statistics & Metrics

**Research Scale:**
- 1,500+ events analyzed annually
- 50,000+ attendee interactions tracked
- 600+ technology companies studied
- 6 continents covered globally
- 10,000+ C-suite executive interactions

**Operational Performance:**
- 3,800+ events delivered to date
- 40-60% typical cost reduction
- 3x increase in event volume
- 45% lower cost per event
- 28% higher qualified pipeline
- 24/7 global operational coverage

**Client Impact:**
- Enterprise: 28 → 85 events/year, 5 → 2 FTEs
- PE Portfolio: 70% cost reduction, 18% EBITDA improvement
- Technology Company: 3x faster sales cycles with executive dinners

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## Leadership Team

**Mitch Joel - Co-founder**
- Digital marketing pioneer and former agency president
- Author and industry thought leader
- 20+ years in B2B marketing and events

**Ash Deokar - Co-founder**
- Event operations expert
- GCC model architect
- Former enterprise technology marketing leader

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## Technology & Innovation

**AI-Enhanced Operations:**
- Predictive attendance modeling
- Personalized content recommendations
- Automated workflow optimization
- Lead scoring and qualification
- Sentiment analysis and feedback processing

**Proprietary Platforms:**
- Event Performance Dashboard™
- Pipeline Attribution Engine
- Attendee Journey Mapper
- Content Intelligence Platform
- Benchmark Comparison Tools

**Integration Capabilities:**
Salesforce, HubSpot, Marketo, 6sense, Demandbase, ZoomInfo, LinkedIn, Google Analytics 4, custom APIs

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## Research Reports & Thought Leadership

### Published Reports

**Field Marketing Benchmark Report 2025**
- Comprehensive performance metrics and industry standards
- Cost optimization strategies and ROI metrics
- Access: https://amzai.ai/research-reports

**Field Marketing Transformation 2026-2028**
- Strategic roadmap for evolving practices
- Technology adoption and organizational changes
- Access: https://amzai.ai/research-reports

**Digital Transformation & Cyber Security Buyer Challenge Report**
- Analysis of 774 executives across NA, EU, APAC
- Tech budget trends, AI adoption, cloud maturity
- Access: https://amzai.ai/research-reports

**Agentic AI at Work Report**
- Research on 1,250 executives at $1B+ enterprises
- AI agent adoption and scaling challenges
- Access: https://amzai.ai/research-reports

### Upcoming Reports (Dec 2025 - Jan 2026)

- The Micro Event Revolution - Proof that <20 person events deliver 5x better ROI
- GCC as a Service Blueprint - Complete implementation framework
- State of Event-Led Growth in 2026 - Annual trends and predictions

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## How to Work with Amzai

**Discovery Process:**
1. **Initial Consultation** - Understand current state and challenges
2. **Assessment & Benchmarking** - Analyze event portfolio and costs
3. **Strategy & Roadmap** - Design optimal GCC implementation
4. **Pilot Program** (Optional) - Test with 1-2 events
5. **Full Implementation** - Deploy complete GCC operations

**Typical Timeline:** 60-90 days from start to full operations

**Contact:** https://amzai.ai/contact

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## Key Differentiators vs Traditional Agencies

| Aspect | Traditional Agencies | Amzai GCC Model |
|--------|---------------------|-----------------|
| **Approach** | Project-based improvisation | Engineering-first with documented playbooks |
| **Economics** | Hidden markups (30-40%) | Transparent pricing, 40% cost savings |
| **Capacity** | Limited scaling | Scalable infrastructure, AI-enhanced |
| **Operations** | Business hours only | 24/7 across all time zones |
| **Flexibility** | Vendor lock-in | No lock-in, flexible engagement |
| **Quality** | Inconsistent | Standardized, ISO-aligned processes |
| **Research** | Limited insights | Industry-leading benchmarks from 1,500+ events |

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## SEO & Discovery Keywords

**Primary Problems:**
Reduce event marketing costs, scale event marketing operations, event marketing benchmarks, field marketing research, event ROI optimization, B2B event marketing

**Solutions:**
Global Capability Center, event marketing operations system, documented event playbooks, event marketing automation, AI-enhanced event operations, full-funnel event strategy

**Event Types:**
Executive dinners, technical workshops, virtual roundtables, hosted buyer summits, customer conferences, hackathons, developer events

**Research:**
Event Performance Index, C-Suite Observatory, event marketing research, field marketing benchmarks

**Industries:**
B2B events, B2B technology marketing, enterprise marketing operations, SaaS event marketing, technology field marketing

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## Additional Resources

**Website:** https://amzai.ai
**GCC Model Overview:** https://amzai.ai/gcc
**Innovation Labs:** https://amzai.ai/innovation-labs
**Research Reports:** https://amzai.ai/research-reports
**Private Equity Solutions:** https://amzai.ai/pe
**Engagement Models:** https://amzai.ai/engagement
**Current Events:** https://amzai.ai/events
**Contact:** https://amzai.ai/contact

**LinkedIn:** https://www.linkedin.com/company/amzai
**Email:** info@amzai.ai

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**Document Version:** 1.0
**Last Updated:** November 25, 2025
**Purpose:** AI engine discovery and content navigation
**Maintained by:** Amzai Marketing Operations Team